- 1 hours
- Social and Emotional Skills
2Schedule 12/04/20 08:00 AM Branded in Memory Companies spend millions of dollars to grab a tiny space in our memories so that we instantly recognize their brand logo design. But how well do you think that money is actually spent? In this activity, you will ask students to draw 10 famous logos as accurately as possible. The https://teacheverywhere.org/activity/branded-in-memory/Print
Companies spend millions of dollars to grab a tiny space in our memories so that we instantly recognize their brand logo design. But how well do you think that money is actually spent? In this activity, you will ask students to draw 10 famous logos as accurately as possible. The trick is that they will need to do it without any visual aids, simply from memory.
This lesson was inspired by this article.
- Companies spend millions of dollars each year to earn a tiny space in our brains so that we instantly recognize their brand’s logo. But how well do you think their money is actually spent? For example, raise your hand if you could recognize the logo for Apple? What about Wal-Mart? Today, we are going to test how well you know several companies’ logos.
- In this activity, you will draw 10 famous logos as accurately as possible. The trick? You have to do it without any visual aids, simply from your memory.
Social and Emotional Skills
Students participating in this activity will practice engaging their Social Awareness as they draw upon their memory of what company logos look like. Students will recognize through the activity that they will remember the correct logos and perhaps symbols but may not always remember the exact location of each color or symbol. Students can have a deeper conversation about the importance of colors and symbols as it relates to culture and values of various cultures. Additionally, students can discuss where else logos or symbols are represented in their environments and strategies for practicing respect for those objects and people that appreciate them (i.e. flags).
- Before class, decide how you will ensure students receive the materials needed to participate in this activity. If you do not want to mail students the materials listed in the guide, consider what materials they may have at home – pieces of plain, white copy paper; scissors; colored pencils/crayons/markers, etc.
- EdTech tip: Consider having students digitally draw using applications such as Paint.
- Determine which platform you will use to engage students in the activity.
- Upload all necessary materials (like worksheets) to your classroom platform before class.
- Determine what 10 logos you will use for the activity (i.e. Apple, Adidas, Burger King, Starbucks, Ikea, Domino’s Foot Locker, Target, 7-Eleven, Wal-Mart)
- Protip: Consider swapping out some of the well-known companies with local businesses or you school’s logo to see how well students do at recreating it from memory.
- Determine how you will group students together.
- Review activity guide to ensure understanding of activity instructions and debrief.
- Determine how you engage students in the debrief following the activity.
- Ask your students to take out their 10 index cards or 10 pieces of white, copy paper. They will also need their colored drawing utensils at this time, too.
- Protip: Students could fold 2 pieces of white, copy paper into 6 squares on each paper to save on the number of pieces of copy paper needed.
- EdTech tip: If students want to draw their logos digitally, encourage them to use applications like Paint or other digital drawing apps.
- Share your screen with the class showing them a written list of 10 companies.
- Ask the students to draw each of the 10 company’s logos from memory as accurately as possible, including the correct colors. Allow 20 minutes.
- It is important that students demonstrate integrity during this activity. They should not look up what the logo looks like – It should come from their memory.
- Also, students may feel challenged if they don’t consider themselves skilled in drawing. Emphasize that it is about the effort and to focus on the key identifiers of the logo, like overall shape and color.
- You may not need the full 20 minutes, but consider playing music to continue engaging students and regularly ask for progress updates.
- Protip: Ask students to have their cameras on so you can monitor for engagement. This may also help you see if students are demonstrating integrity.
- Once students have completed their colored logos, tell them they will be divided into groups and assigned one of the companies to conduct an analysis. Allow 10 minutes.
- In their groups, students will:
- Organize or rank their drawings from least accurate to most accurate.
- Group and analyze the drawings by similar features, then record their findings on the “Branded in Memory – Worksheet.” Have them do the math to determine the percentages.
- Have each group share their findings with the whole class when they return to the main virtual classroom.
- Remind students that they will only be organizing and analyzing their drawings related to the company group they have been assigned.
- In their groups, students will:
- Bring together the groups to share out what they learned from conducting their analyses.
- Optional: Use YE dollars/points to award the student who drew the most accurate logo for each company.
- Optional: AFTER completing the activity, share with students the article linked in the Teacher Overview, and allow them the opportunity to review it. (Do not share the article beforehand, it may skew the results).
Use this activity as a lead-in to Personal Branding Project. Ask students to create a logo that represents themselves. What colors and symbols would best describe them? Allow students to share their branding with their peers and use a virtual polling system to vote for the design they liked best.
- Which company logos had better recognition than others? Why do you think that is?
- Does an individual being able to recreate a logo from memory really indicate how well the brand is recognized? Why or why not?
- Imagine the 10 companies we used in this activity saw this article or witnessed this activity. How might they use this Knowledge to improve their branding efforts?
- Do you think it is helpful or harmful to brand recognition when a company frequently modifies its logo? Why or why not?
- What did you learn about yourself through this activity? What challenged you?
- How did you seize the Opportunity to do your best in this activity?
- How do you think a company decides how much to spend on their marketing efforts?
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